In a fiercely competitive eCommerce landscape, businesses face growing challenges related to customer acquisition costs and supply chain expenses. As a result, forward-thinking merchants are seeking innovative technology solutions and strategic partnerships to enhance efficiency and maximise the value they bring to their customers.

Traditionally, mid-market merchants have employed multi-channel strategies that involve listing their products on popular marketplaces like Amazon and eBay, alongside their direct online stores and traditional wholesale operations. However, the advent of B2B SaaS tools, especially dropship platforms, has revolutionised the eCommerce landscape. These platforms automate order processing, inventory synchronisation, and payment reconciliation, offering an opportunity for businesses to boost sales by establishing custom marketplaces for third-party sellers and vendors.